Advantages of digital label and common anti-counte

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At present, the manufacture and sale of fake and shoddy goods has gradually formed an international network integrating strict production, transportation, smuggling and sales. Its harm involves all aspects of society. Moreover, the counterfeiting behavior has developed in the direction of high technology, high intelligence, large-scale and collectivization. Its momentum is extremely rapid and its harm to the society is becoming greater and greater

digital anti-counterfeiting technology is a new anti-counterfeiting technology that rose and developed in 1997 with the rapid development of information technology, network technology and computer technology when counterfeiting is rampant. At present, several 10 companies in China have launched their own digital anti-counterfeiting systems. Its common anti-counterfeiting feature is to organically form an anti-counterfeiting professional system by using the technical achievements of computer network technology, database management technology, computer communication technology, computer coding technology, computer voice technology, computer security technology and personalized information printing technology. The anti-counterfeiting system gives each incoming product a unique digital code, which can be verified by the query (verification) system of the anti-counterfeiting company. Although their titles are different, they all belong to computer coding and coding verification anti-counterfeiting technology

computer digital anti-counterfeiting technology

1 Central database anti-counterfeiting system

the coding part of such systems is completed by the central database, and the anti-counterfeiting codes of all incoming products are stored in the central database. The central database compares the codes sent by consumers during query with the database codes. If the codes are stored in the database, the voice prompt is "genuine product code", otherwise the prompt is "coding error, beware of counterfeiting". If the same code is queried again, the system will prompt "this code has been queried, beware of counterfeiting"

2. Digital anti-counterfeiting system combined with cryptography and central database. The anti-counterfeiting code of this kind of system is directly generated in the printing plant or production line of the production enterprise producing the logo, and directly covered on the logo or sprayed on the product to enter the market. The anti-counterfeiting center does not store the code, it only verifies the code sent by the consumer when querying, and the central database only records and encrypts the verified code again

3。 The manufacturer builds its own anti-counterfeiting coding system. The codes of this kind of system are generated and stored by the enterprise itself. Consumers can identify the authenticity through the query of the enterprise

advantages of digital anti-counterfeiting technology

compared with traditional anti-counterfeiting technology, digital anti-counterfeiting technology mainly has the following advantages:

1) it overcomes the stereotyped defects of traditional anti-counterfeiting technology, realizes the anti-counterfeiting personalization of products, and makes the anti-counterfeiting characteristics of each product different

2) if consumers want to buy genuine goods, they can accurately identify the authenticity of goods through, contacts, SMS, etc

we should also see our strengths. 3) generally speaking, as long as the key generated by the anti-counterfeiting company is not lost, it is difficult for the counterfeiter to realize the behavior of large-scale counterfeit goods without being found. Digital anti-counterfeiting companies can not copy each other

4) curb the behavior of selling fake goods in shopping malls. There are two preconditions for businesses to sell fake goods: first, consumers take the initiative to buy fake goods, such as audio-visual products, pirated software, famous brand clothing, etc., which has nothing to do with anti-counterfeiting technology; Second, consumers cannot distinguish between genuine goods and fake goods, and buy fake goods as genuine goods. In the second case, if the genuine goods are provided with anti-counterfeiting codes that can be easily identified by consumers, the possible outcomes are: return of goods, claim, being reported, being investigated, damage to goodwill, etc

5) additional functions. In addition to product anti-counterfeiting, digital anti-counterfeiting also has the functions of product quality tracking, finding counterfeits, prize sales and so on

defects of digital anti-counterfeiting technology

1. The technical content of anti-counterfeiting logo itself is low

digital anti-counterfeiting logo is the carrier of anti-counterfeiting code, which is marked on the product through the logo. The anti-counterfeiting function of the logo itself is very limited. At present, most digital anti-counterfeiting labels in the market are easy to be forged, and the anti-counterfeiting labels are not exquisite, so they are not suitable for labeling products with exquisite packaging requirements

2. Low query rate

low query rate is a common problem in digital anti-counterfeiting at present. There are three main reasons: first, digital anti-counterfeiting is a new thing, and many consumers do not know how to identify the authenticity through inquiry; Second, shopping malls and stores do not provide query tools, that is, the query is inconvenient; Third, the query cost is too high. Some anti-counterfeiting companies use the audio station as the main platform for consumer inquiry. Due to the narrow coverage, relatively few, and high audio costs, the inquiry rate is low. Some anti-counterfeiting companies use local calls and 800 free calls as consumer inquiries. In order to reduce the 800 call fee expenditure, 800 free channels are limited instead of calling the local of the anti-counterfeiting company. Remote consumers need to pay long-distance calls, and many consumers will give up the inquiry. At present, many anti-counterfeiting companies have launched the method of using SMS function to query the authenticity of goods, and the query rate is expected to improve

3. Single identification method

except that a few anti-counterfeiting companies have realized direct coding on the production line, the vast majority of anti-counterfeiting companies only use anti-counterfeiting labels as an identification method, which makes it impossible to apply to a large number of goods with high-speed assembly line production and low added value, such as drinks, small bags of food, cigarettes, etc

4. The machine cannot read

at present, the digital anti-counterfeiting signs that can meet the query of consumers in the market cannot be read by the machine, which greatly hinders the popularization and application of digital anti-counterfeiting technology

development trend of digital anti-counterfeiting technology

1. Combining with traditional anti-counterfeiting technology and complementary advantages

combining digital anti-counterfeiting technology with traditional anti-counterfeiting technology, increasing the scientific and technological content of the logo itself, raising the counterfeiting threshold, enhancing the delicacy of the logo, and realizing the complementary advantages with traditional anti-counterfeiting technology is the development trend of digital anti-counterfeiting logo. At present, there are many combinations: laser mark + anti-counterfeiting code, anti-counterfeiting shading + anti-counterfeiting code, anti-counterfeiting technology + anti-counterfeiting code, anti-counterfeiting material + anti-counterfeiting code, etc

2. Multiple identification methods and

are used to change from single consumer identification to joint identification of consumers and instruments. At present, consumers are increasingly demanding to identify the authenticity of goods through the merchant's identifier. Relevant government departments are also discussing the placement of consumer self-service medical packaging in the sales place of goods. The future development trend is to speed up the upgraded identifier of packaging system products and curb counterfeiting to the greatest extent, The feasibility of protecting the legitimate rights and interests of consumers

in addition, the anti-counterfeiting code with machine interpretation function will make a great contribution to logistics management. As we all know, the basis of computer logistics management system is that each product must be marked with the information source that can be detected by the machine, such as IC card, RF card, bar code, etc. IC card and RF card have obvious advantages in information processing, but the cost is too high and the scope of adaptation is very small. At present, the one-dimensional bar code commonly used has too little information storage to describe the product characteristics, is non personalized and does not have anti-counterfeiting function

based on this trend, some anti-counterfeiting companies have launched personalized combined coding standards that can meet the recognition of consumers and instruments, and continue to promote high-quality development and innovative development. Others are studying invisible two-dimensional code and digital combined coding, which can not only improve the difficulty of forgery, but also meet the needs of machine reading and consumer recognition

3. Change from single anti-counterfeiting function to multi-functional information management

with the development of information technology, the anti-counterfeiting function of coding will be gradually marginalized, and the logistics management, anti fleeing function, product quality tracking function and after-sales service function will be gradually strengthened

4. Transformation of information source identification to direct identification on products and trademarks

at present, the identification method of product information source (anti-counterfeiting code) has high cost, low efficiency and small adaptability, and will be phased out. Instead, large-scale, low-cost and efficient identification methods will be adopted on the printing production line to directly identify anti-counterfeiting numbers on products or trademarks

5. It is an inevitable trend to supervise the market through instruments

since changfan, China's government departments have more slogans than means in cracking down on counterfeit goods and rectifying the market economic order. Although a high-level joint anti-counterfeiting leading group of the State Council has been established and the anti-counterfeiting force has been increased year by year, the total amount of counterfeit goods is still expanding, one of the main reasons is the lack of high-tech market supervision means

combination of digital anti-counterfeiting technology and printers

the biggest feature of digital anti-counterfeiting technology is personalization and informatization, while the biggest feature of traditional printing enterprises is uniformity. The popularization and application of digital anti-counterfeiting technology must be implemented through printing enterprises, and a large-scale, high-efficiency and low-cost information source identification system must be established, that is, the printing enterprises should transform the existing production line to make the identification have the product information source function that can be processed by computer, and provide users with personalized and information-based anti-counterfeiting trademarks and packaging


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