Behind the growing OLED camp is the prelude to the advent of the dot era1. One can complete the operation of the jade process by clicking the mouse
according to McLuhan's "media is extension" theory, since the birth of human beings, the biggest driving force for the continuous progress of audio-visual technology is to use the latest technology and equipment to truly restore and extend the light source that human eyes can perceive - you know, As an extremely precise organ evolved by natural selection, the human eye has even shocked Darwin, the founder of natural selection theory. 10) interface type: rs482. In a sense, in the past 100 years, human screen technology has made little progress, which is constantly approaching this goal
but interestingly, on the way to the goal, human beings will always fork out at different intersections. Take the TV screen as an example, trace the history of the development of the TV screen: first, a few sources of the industrial chain initiate gambling on different technological paths, and then other manufacturers quickly "stand in line" under different flags to form a trust alliance, which seems to be the evolutionary destiny of the TV screen technology
for example, when the display technology is increasingly moving towards the "post LCD era", compared with other fork roads, the balance of betting on "what kind of TV in the future" seems to be leaning towards the OLED end. Major manufacturers around the world have increased OLED, and even the former "opposition" Hisense has rationally come to the opposite of its own year. Some time ago, Hisense released its own brand OLED TV overseas, and Hisense's low-key conversion, In addition to the previous collective support of LG, Sony, Philips, Skyworth, Konka, Changhong and other brands, OLED's trust alliance became strong at the end of 2018
of course, OLED is under the spotlight, not only at the end of 2018 - in fact, OLED TV has long left the preaching stage of the education market, and is going through a rooted popularization stage. Especially in the highly competitive Chinese market, the rapid momentum of OLED seems to be urgently announcing the final outcome of this "standing in line"
in 2018, 15 TV manufacturers around the world have joined the OLED TV camp
there are not many accidents. In the past double 11, the sales of OLED high-end TVs were more than three times that of the same period last year. Although the whole color TV market has not yet recovered, OLED has easily outperformed the market
it is more like some kind of cross confirmation. The data released by ovicloud also shows that in the first half of this year, China's TV market sold 22.6 million units, an increase of 3.6%, while OLED sales soared by 110.3%. From the beginning of the year to the national day, the penetration rate of 55 inch OLED TV increased by 50%, and the penetration rate of 65 inch OLED TV increased by 66%
what's more, the growth curve of the consumer market, in which the tensile strength and impact strength of the public reach the maximum, often does not follow the normal distribution. The principle of increasing returns of "confidence builds confidence, and order creates more order" may reappear in the screen Jianghu. Compared with other competitive camps, OLED's ecological integration ability will be stronger and stronger, which will make it occupy more markets in a short time
in fact, this infiltration is happening quietly. As is well known in the industry, LG display Guangzhou 8.5 generation OLED production line is planned to be put into mass production in the second half of 2019, when it will produce 55 inch, 65 inch, 77 inch and other large-size OLED TV panels. Many people expect that this production line can further expand the capacity of OLED panels, while making China the largest OLED producer and consumer market in the next few years
of course, some people can't help but wonder: why OLED will win the future in terms of probability
in fact, when OLEDs are in the dawn stage before the official outbreak, even many ordinary consumers can easily tell the advantages of OLEDs: for example, in the underlying logic, the physical characteristics of active light-emitting enable OLEDs to show "pure black", and the ability of independent self-control of each pixel makes every detail independent of the overall picture brightness, which can theoretically bring almost infinite contrast, It is the best carrier to truly restore natural colors, and high gamut and high contrast can also make human eyes not easy to fatigue to the greatest extent
in addition, the flexible and bendable characteristics of OLED make curved surface TV possible, which greatly broadens the user's visual experience; More importantly, thanks to the fact that OLED does not need backlight modules, OLED TVs can be directly "pasted" to the wall like cardboard. In the era of high public requirements for bedroom details, the industrial design created by OLED can blur the boundary between household appliances and handicrafts to a great extent
well, from the consumer side: on the one hand, the consumption upgrading driven by the rise of the middle class has made nearly 300 million consumers no longer blindly follow low prices and begin to have higher-level product expectations; On the other hand, with the joint efforts of practitioners, capital and media, Chinese consumers seem to be particularly sensitive to the trend of new technologies, regardless of clothing, food, housing and transportation. A visit to home appliance stores will find that OLED is becoming the public measurement standard of high-end TVs
switching to the perspective of businesses, it is well known that the high added value of OLED TV is the key factor to promote the win-win cooperation between upstream and downstream of the industrial chain. Especially in the highly competitive Chinese market, different brands gradually join the OLED camp, which is closely related to their own situation: due to the lack of innovation and serious homogenization of LCD TV, almost all manufacturers face problems, which also leads to the smoke of "price war", The profit margin of the color TV industry has dropped from about 4% before to 1.5% in the past two years, and some enterprises are even lower than 1%. They need to use the high value of OLED technology to make the whole color TV market out of the wild hope of the dot era. If we pull the perspective to the future, the high-value output of OLED may lay a new order for the whole display industry
in the near future, the first thing we can expect is the synergy between OLED and 5g and 8K. As you know, 2020 is the time point when 5g and 8K are truly mature and commercial. While 5g and 8K complement each other (8K has extremely stringent requirements on transmission speed and quality, and 5g just builds an information highway for it), the outstanding image quality makes OLED the best carrier in the process of symbiosis between them - OLED + 5g + 8K meet each other at almost the same time, which will greatly expand the color domain of human "new vision"
what is more promising is that the long-term task entrusted to OLED by mankind is far more than the TV screen
tracing back to the ancient history of media changes, Kevin Kelly called the relationship between human beings and content carriers "three people's principles": "people of speech" (culture comes more from word of mouth), "people of books" (since Gutenberg invented movable type printing 500 years ago) - and "people of screen" from today to the future, He once told a story: a friend's daughter was used to pointing on the iPad when she was young. One day, the friend put a printed photo on the table. Her daughter walked forward and tried to enlarge it several times, but failed, so she said to her father, "it's broken."
well, thanks to OLED technology, in the future, "people of the screen" will have more and more places to live, and "broken" things will be less and less, because with the fourth industrial revolution with AI and IOT as the core, there is also the dot (display of things) era
if IOT is pursuing the interconnection of all things in a wider range in the 5g era, the spiritual core of dot is to make the screen as the "Facade" of the information society grow exponentially and become ubiquitous. In the process of human migration to the "people of the screen", OLED may be the best path. As the core of the dot era, OLED will profoundly change the pattern of the future display industry
it's not difficult to understand. Benefiting from its self illumination property, OLED screens can conjure up a variety of product forms like water due to the absence of backlight. Just a few examples: for example, folding screens, you know, are generally regarded as the next important turning point of intelligence in the industry; Another example is the crimpable screen, which can not only become the ultimate solution for all kinds of super large screens, but also evolve into various flexible wearable devices that can't be imagined today; Another example is the transparent display screen, which you can imagine, just as Hollywood science fiction movies have repeatedly measured electronically to easily and accurately realize experimental sermons under various test conditions, the transparent screen can be used on the glass of cars and street stores to present multi-dimensional graphical interfaces such as maps and commodity information when needed
55 inch transparent OLED TV
well, the technical principle of OLED makes all the above accessible, and even has partially landed
through the above analysis, it is not difficult to find that although the consumer electronics industry is a big bet, it seems to have an increasingly clear answer about who is the future of the panel. Now, betting on OLED in all links of the industrial chain is a rational choice at present and the best pedal to the future. A dark jungle of disorder